Business Editors/Health & Medical Writers
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--May 16, 2000
PharmaSee TV, the premier in-store television network for drugstores that is wholly owned and operated by RMS Networks, announced that it is featuring the Arthritis Foundation as part of Community Outlook, the PharmaSee TV awareness campaign focusing on the charitable and educational efforts of national non-profit organizations.
"We are proud to spotlight the Arthritis Foundation this month on PharmaSee TV's Community Outlook," said RMS Networks vice president of programming Mike Lambert. "Their mission is to prevent, control and cure arthritis for the nearly 43 million Americans stricken with this disease has been unwavering for more than 50 years. Their cause is deserving of the additional awareness PharmaSee TV can generate through its distribution to pharmacies nationwide."
PharmaSee TV will air a 3-minute editorial piece about Arthritis Action Day. During this segment, entitled "Message In A Bottle," the Arthritis Foundation encourages viewers with arthritis to write a personal experience letter about coverage or access to important medication and send it to Congress in a prescription bottle. More information regarding this campaign can be accessed at www.arthritis.com or by calling 800/283-7800.
May is National Arthritis Month and the Arthritis Foundation is spotlighting an important issue to all affected by arthritis - access to medications. By delivering letters and prescription bottles to Congress on May 18 Arthritis Action Day, the Foundation hope to send a message about the dilemma that millions of Americans faced today without access to the new medications available to treat arthritis.
"With the support of PharmaSee TV, the Arthritis Foundation has the opportunity to get the message out about the daily effect that the lack access to relevant medications has on those that have arthritis," said Carol Galbreath, associate vice president of public relations. "The goal of Action Day is to let the decision makers know first-hand how Americans are impacted by this issue and to encourage progress and change."
"PharmaSee TV is the ideal medium to create societal awareness about the issues and problems that affect our neighborhoods most. RMS Networks seeks to bring relevant and important information to our nationwide audiences. We are hoping that by providing these vital messages we will enable consumers to make educated health and lifestyle decisions as well as encourage a call to action," said RMS Networks CEO Jason Kates.
To complement PharmaSee TV programming content, RMS Networks created www.PharmaSee.com. It features streaming video segments of PharmaSee TV in-store programming. To view the Community Outlook video segment featuring the Arthritis Foundation visit http://209.207.129.161/community_outlook/index.asp.
About the Arthritis Foundation
The mission of the Arthritis Foundation is to support research to find the cure for and prevention of arthritis and to improve the quality of life for those affected by arthritis. For arthritis information, call the toll-free Arthritis Foundation information line at 800/283-7800, or visit the Foundation's Web site at www.arthritis.org.
About RMS Networks
RMS Networks is a premier provider of targeted advertising and information distributed by broadband satellite networks. Through relationships with retailers nationwide, RMS transmits digital broadcast-quality, full motion video programming to retail stores, and thereby provides advertisers with a platform to target consumers at the point of purchase. Additionally, RMS' networks can be utilized to deliver training, product information and company-wide communications to in-store employees. RMS networks are located at more than 2,440 sites in 49 states as of March 31, 2000, including 1,590 Advance Auto Parts stores, 790 independent pharmacies, 59 Planet Hollywood restaurants and 3 Sports Authority locations, and reach in excess of approximately 750,000 consumers each day. In conjunction with certain networks, RMS also develops tailored Internet strategies for retailers and their consumers by designing, providing content for and maintaining websites with content that largely parallels and complements the programming content of the in-store video networks. RMS Networks is also capable of supporting two-way broadband communications and future commercial data transmission services, including the transmission of retail inventory and credit card data. Additional Company information can be accessed by visiting www.rmsnetworks.com.
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